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Black patent leather shoes and wide-leg pants stand on a deep red carpet, conveying a sense of elegance and sophistication.

Sorelle

Resume

Year

2026

Year

2026

Year

2026

Client

Sorelle

Client

Sorelle

Client

Sorelle

Project

Digital Manifesto

Project

Digital Manifesto

Project

Digital Manifesto

Categories

Design Study Creative Direction Digital Presence

Credits

Studio Oriole (motion direction) Frances Lau (type treatment) Julianen & Co. (UX research)

A speculative design intervention for a fashion house rooted in deconstruction, exploring digital silence, spatial typography, and brutal hierarchy.

Input

Conceptual dialogues around absence, anonymity, and post-identity drove the approach. We prototyped multiple interactive narratives and unconventional flows.

Output

A non-linear digital experience challenging traditional UI expectations. Each module intentionally fragmented to echo the house’s structural philosophy.

Two men in dress shirts stand against a striped background. One adjusts his tie, both look thoughtful and focused, conveying a professional tone.
Two men in dress shirts stand against a striped background. One adjusts his tie, both look thoughtful and focused, conveying a professional tone.
Two men in dress shirts stand against a striped background. One adjusts his tie, both look thoughtful and focused, conveying a professional tone.
A young man in a white shirt and tie sits on the floor, surrounded by scattered papers. He looks down at a document, appearing focused and pensive.
A young man in a white shirt and tie sits on the floor, surrounded by scattered papers. He looks down at a document, appearing focused and pensive.
A young man in a white shirt and tie sits on the floor, surrounded by scattered papers. He looks down at a document, appearing focused and pensive.
Young man in a formal outfit with a striped shirt, grey tie, and black coat. The tone is serious and professional, emphasizing subdued elegance.
Young man in a formal outfit with a striped shirt, grey tie, and black coat. The tone is serious and professional, emphasizing subdued elegance.
Young man in a formal outfit with a striped shirt, grey tie, and black coat. The tone is serious and professional, emphasizing subdued elegance.

"A radical approach — intuitive in its disorientation. It mirrored our internal logic perfectly."

"A radical approach — intuitive in its disorientation. It mirrored our internal logic perfectly."

Martin Hansson

Co-Founder & CEO

Man in a white shirt reclines in a chair on a red carpet, talking on the phone. Scattered papers surround him, conveying stress or disarray.
Man in a white shirt reclines in a chair on a red carpet, talking on the phone. Scattered papers surround him, conveying stress or disarray.
Man in a white shirt reclines in a chair on a red carpet, talking on the phone. Scattered papers surround him, conveying stress or disarray.
A person in business attire lies amidst scattered papers and folders on a red carpet, holding a phone receiver. The scene conveys chaos and stress.
A person in business attire lies amidst scattered papers and folders on a red carpet, holding a phone receiver. The scene conveys chaos and stress.
A person in business attire lies amidst scattered papers and folders on a red carpet, holding a phone receiver. The scene conveys chaos and stress.
A man in a grey shirt sits in a dim office, gazing seriously at a computer screen. Blinds and office supplies create a focused and professional atmosphere.
A man in a grey shirt sits in a dim office, gazing seriously at a computer screen. Blinds and office supplies create a focused and professional atmosphere.
A man in a grey shirt sits in a dim office, gazing seriously at a computer screen. Blinds and office supplies create a focused and professional atmosphere.
Person in a dark shirton a phone call, seated at a desk with papers, exudes a thoughtful, focused demeanor. Background shows dark horizontal blinds.
Person in a dark shirton a phone call, seated at a desk with papers, exudes a thoughtful, focused demeanor. Background shows dark horizontal blinds.
Person in a dark shirton a phone call, seated at a desk with papers, exudes a thoughtful, focused demeanor. Background shows dark horizontal blinds.

Other Projects

View All

View All

View All

Motion

2025

A person runs inside a dimly lit, textured cave with sandy ground and large rock formations. The atmosphere is adventurous and mysterious.

Motion

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Common Hours

2025

Three people sit around a dimly lit table with drinks and cards, conveying a relaxed, intimate atmosphere. A boombox is visible in the background.

Common Hours

2025

Three people sit around a dimly lit table with drinks and cards, conveying a relaxed, intimate atmosphere. A boombox is visible in the background.

Altura

2024

A person in a red coat with earmuffs and large sunglasses smiles while lying on snow, arms outstretched, conveying joy and warmth in a winter setting.

Altura

2024

A person in a red coat with earmuffs and large sunglasses smiles while lying on snow, arms outstretched, conveying joy and warmth in a winter setting.

Motion

2025

A person runs inside a dimly lit, textured cave with sandy ground and large rock formations. The atmosphere is adventurous and mysterious.

Common Hours

2025

Three people sit around a dimly lit table with drinks and cards, conveying a relaxed, intimate atmosphere. A boombox is visible in the background.

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