Sorelle
Resume
Categories
Design Study Creative Direction Digital Presence
Credits
Studio Oriole (motion direction) Frances Lau (type treatment) Julianen & Co. (UX research)
A speculative design intervention for a fashion house rooted in deconstruction, exploring digital silence, spatial typography, and brutal hierarchy.
Input
Conceptual dialogues around absence, anonymity, and post-identity drove the approach. We prototyped multiple interactive narratives and unconventional flows.
Output
A non-linear digital experience challenging traditional UI expectations. Each module intentionally fragmented to echo the house’s structural philosophy.
Martin Hansson
