3.0
Notes
Ongoing reflections, project developments, and studio perspectives.
Design is not static. Here, we document what evolves, what emerges, and what challenges our thinking.
3.0
Notes
Ongoing reflections, project developments, and studio perspectives.
Design is not static. Here, we document what evolves, what emerges, and what challenges our thinking.
7/22/25
Visual Systems That Don't Steal the Story
We’re building an identity for a climate-led initiative where the content is already deeply human and urgent. The challenge is to design a system that supports without diluting. The grid is generous, the color restrained — it speaks by stepping back. It’s a reminder: clarity is often an act of respect.
7/22/25
Visual Systems That Don't Steal the Story
We’re building an identity for a climate-led initiative where the content is already deeply human and urgent. The challenge is to design a system that supports without diluting. The grid is generous, the color restrained — it speaks by stepping back. It’s a reminder: clarity is often an act of respect.
6/16/25
Grid Logic, Revisited
We’ve been questioning our default grid structures. Most digital layouts still rely on ratios optimized for outdated device logic. This week, we tried a 7-column model based on reading flow rather than screen width.
6/16/25
Grid Logic, Revisited
We’ve been questioning our default grid structures. Most digital layouts still rely on ratios optimized for outdated device logic. This week, we tried a 7-column model based on reading flow rather than screen width.
5/25/25
Ten years, one line
We’re putting the final touches on a publication that reflects on our first decade in practice. It’s not made for the shelves—it’s made for the circle. Clients, collaborators, mentors, and those who helped shape the line we’ve been drawing since 2014. The book gathers fragments from the process: notes, sketches, convictions, and unfinished thoughts.
5/25/25
Ten years, one line
We’re putting the final touches on a publication that reflects on our first decade in practice. It’s not made for the shelves—it’s made for the circle. Clients, collaborators, mentors, and those who helped shape the line we’ve been drawing since 2014. The book gathers fragments from the process: notes, sketches, convictions, and unfinished thoughts.
5/2/25
Tools Don't Equal Intent
It’s tempting to treat design tools as creative shortcuts — but when speed increases, clarity often suffers. Lately we’ve tried to spend more time designing outside the software. Diagrams, hand-written systems, conversation over slides.
5/2/25
Tools Don't Equal Intent
It’s tempting to treat design tools as creative shortcuts — but when speed increases, clarity often suffers. Lately we’ve tried to spend more time designing outside the software. Diagrams, hand-written systems, conversation over slides.
7/22/25
Visual Systems That Don't Steal the Story
We’re building an identity for a climate-led initiative where the content is already deeply human and urgent. The challenge is to design a system that supports without diluting. The grid is generous, the color restrained — it speaks by stepping back. It’s a reminder: clarity is often an act of respect.
6/16/25
Grid Logic, Revisited
We’ve been questioning our default grid structures. Most digital layouts still rely on ratios optimized for outdated device logic. This week, we tried a 7-column model based on reading flow rather than screen width.