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Three people sit around a dimly lit table with drinks and cards, conveying a relaxed, intimate atmosphere. A boombox is visible in the background.

Common Hours

Resume

Year

2025

Year

2025

Year

2025

Client

Common Hours

Client

Common Hours

Client

Common Hours

Project

Spatial Identity

Project

Spatial Identity

Project

Spatial Identity

Categories

Brand Identity Environmental Design Digital Presence

Credits

Northline Studio (spatial concept) Elena Frost (photography) Kade Meyer (sound design)

A brand and spatial system developed for a contemporary bar centered on warmth, togetherness, and shared moments.

Input

The work grew from observing how people slow down, gather, and stay. Conversations around light, material tactility, and sound shaped a calm but welcoming identity, designed to feel familiar without becoming predictable.

Output

A cohesive system spanning interior details, digital touchpoints, and signage. The identity supports the atmosphere rather than leading it, allowing the space itself to do the talking.

A group of people playing poker at a dimly lit bar table, with scattered cards and beers. The scene feels lively and social, focused on a man holding cards.
A group of people playing poker at a dimly lit bar table, with scattered cards and beers. The scene feels lively and social, focused on a man holding cards.
A group of people playing poker at a dimly lit bar table, with scattered cards and beers. The scene feels lively and social, focused on a man holding cards.
A person holding playing cards with a contemplative expression, smoking a cigarette. A glass and ashtray are on the dimly lit table, creating a tense mood.
A person holding playing cards with a contemplative expression, smoking a cigarette. A glass and ashtray are on the dimly lit table, creating a tense mood.
A person holding playing cards with a contemplative expression, smoking a cigarette. A glass and ashtray are on the dimly lit table, creating a tense mood.
Cozy, dimly lit pub scene with a round wooden table, empty beer bottles, and glasses under a stained glass lamp. A deer head decorates the wall.
Cozy, dimly lit pub scene with a round wooden table, empty beer bottles, and glasses under a stained glass lamp. A deer head decorates the wall.
Cozy, dimly lit pub scene with a round wooden table, empty beer bottles, and glasses under a stained glass lamp. A deer head decorates the wall.

"They understood that our brand lives in the atmosphere, not the logo. Everything feels intentional, from the smallest detail to the full space."

"They understood that our brand lives in the atmosphere, not the logo. Everything feels intentional, from the smallest detail to the full space."

Jonas Feldt

Founder

A person's hand on a pool table, fingers spread over a purple billiard ball. Several other colorful balls are scattered on the green felt surface.
A person's hand on a pool table, fingers spread over a purple billiard ball. Several other colorful balls are scattered on the green felt surface.
A person's hand on a pool table, fingers spread over a purple billiard ball. Several other colorful balls are scattered on the green felt surface.
Two people with their backs turned, one in a white tank top and the other in a gray shirt, embrace in a dim bar with a neon "BAR" sign.
Two people with their backs turned, one in a white tank top and the other in a gray shirt, embrace in a dim bar with a neon "BAR" sign.
Two people with their backs turned, one in a white tank top and the other in a gray shirt, embrace in a dim bar with a neon "BAR" sign.
A young man in a white tank top sits pensively in dim light. A mounted deer head and an ornate lamp create a somber, reflective atmosphere.
A young man in a white tank top sits pensively in dim light. A mounted deer head and an ornate lamp create a somber, reflective atmosphere.
A young man in a white tank top sits pensively in dim light. A mounted deer head and an ornate lamp create a somber, reflective atmosphere.
A hand in a leather jacket is inserting a cassette into a vintage boombox on a wooden shelf, evoking nostalgia and retro vibes.
A hand in a leather jacket is inserting a cassette into a vintage boombox on a wooden shelf, evoking nostalgia and retro vibes.
A hand in a leather jacket is inserting a cassette into a vintage boombox on a wooden shelf, evoking nostalgia and retro vibes.

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