Motion
Resume
Categories
Visual System Motion Direction Digital Campaign
Credits
STUDIO ULTRA (motion graphics) Imani West (sound design)
A kinetic brand layer for a performance-driven label, designed to bridge static identity with dynamic expression across campaign and product moments.
Input
We explored how velocity, pressure, and repetition could inform a visual system, building motion principles rooted in form and resistance. The process combined kinetic typographic studies, audio-synced storyboarding, and modular grid choreography.
Output
A scalable motion toolkit that injects life into brand assets — adaptable across retail installations, digital campaigns, and in-product interfaces.
Martin Hansson
