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A person in a red coat with earmuffs and large sunglasses smiles while lying on snow, arms outstretched, conveying joy and warmth in a winter setting.

Altura

Resume

Year

2024

Year

2024

Year

2024

Client

Altura

Client

Altura

Client

Altura

Project

Digital Wayfinding

Project

Digital Wayfinding

Project

Digital Wayfinding

Categories

Digital Experience Visual System Design Study

Credits

Summit Lab (UX strategy) Rikke Holm (information design) Field Office (motion studies)

A digital-first visual system for a mountain destination, focused on clarity, orientation, and calm in high-intensity environments.

Input

We analyzed how visitors navigate large-scale landscapes under changing conditions. Weather patterns, altitude shifts, and physical fatigue informed the structure, hierarchy, and behavior of the system.

Output

A modular digital framework designed to guide rather than overwhelm. Information is revealed gradually, prioritizing legibility and confidence, both on-site and across digital platforms.

Snow-covered mountain peaks cast in shadow, illuminated by soft sunlight. The sky is clear, evoking a serene and majestic atmosphere.
Snow-covered mountain peaks cast in shadow, illuminated by soft sunlight. The sky is clear, evoking a serene and majestic atmosphere.
Snow-covered mountain peaks cast in shadow, illuminated by soft sunlight. The sky is clear, evoking a serene and majestic atmosphere.
Freshly groomed ski slope with curved lines creating a textured pattern in the snow, evoking a sense of calm and precision in muted lighting.
Freshly groomed ski slope with curved lines creating a textured pattern in the snow, evoking a sense of calm and precision in muted lighting.
Freshly groomed ski slope with curved lines creating a textured pattern in the snow, evoking a sense of calm and precision in muted lighting.
Skis and poles rest against a wooden fence in a snowy landscape. Sunlight filters through trees, creating a peaceful, warm glow.
Skis and poles rest against a wooden fence in a snowy landscape. Sunlight filters through trees, creating a peaceful, warm glow.
Skis and poles rest against a wooden fence in a snowy landscape. Sunlight filters through trees, creating a peaceful, warm glow.

"The system feels quiet, even in extreme conditions. It gives our visitors confidence without demanding attention."

"The system feels quiet, even in extreme conditions. It gives our visitors confidence without demanding attention."

Lars Nyholm

Operations Director

Two people lie in the snow making snow angels, one in a dark jacket, the other in red. Footprints lead to them. The scene feels joyful and playful.
Two people lie in the snow making snow angels, one in a dark jacket, the other in red. Footprints lead to them. The scene feels joyful and playful.
Two people lie in the snow making snow angels, one in a dark jacket, the other in red. Footprints lead to them. The scene feels joyful and playful.
Two people walk across a snowy landscape with ski poles, leaving trails in the fresh snow. The scene conveys calm and solitude.
Two people walk across a snowy landscape with ski poles, leaving trails in the fresh snow. The scene conveys calm and solitude.
Two people walk across a snowy landscape with ski poles, leaving trails in the fresh snow. The scene conveys calm and solitude.
Two people in winter clothing stand on a snowy slope with ski poles, surrounded by trees and rocky hills in the background, exuding a playful mood.
Two people in winter clothing stand on a snowy slope with ski poles, surrounded by trees and rocky hills in the background, exuding a playful mood.
Two people in winter clothing stand on a snowy slope with ski poles, surrounded by trees and rocky hills in the background, exuding a playful mood.
Two people are hiking on a snowy trail surrounded by evergreen trees. The person in front wears a red jacket. The scene conveys a sense of adventure.
Two people are hiking on a snowy trail surrounded by evergreen trees. The person in front wears a red jacket. The scene conveys a sense of adventure.
Two people are hiking on a snowy trail surrounded by evergreen trees. The person in front wears a red jacket. The scene conveys a sense of adventure.

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