Stykke
Resume
Categories
Brand Identity Visual System Art Direction
Credits
Northform Studio (editorial direction) Lucia Kamme (type development) Sigurdson & Co. (brand consultancy)
A refined design system for a multi-market fashion and lifestyle retailer — rooted in modular principles and built for calm consistency across touchpoints.
Input
We began with extensive audits of regional campaign usage and the deployment of fragmented identities. A system based on typographic integrity and tonal flexibility was established.
Output
A full-spectrum brand identity, inclusive of in-store applications, editorial grid systems, and adaptive digital components, all anchored in a soft, yet functional tonality.
Martin Hansson
